The APEX exercise physiology program needed to score two goals with one puck: reach parents seeking an accountable, scientifically-driven program to advance student athletes and athletes who wanted to have fun and get jacked AF. The campaign focused on an NHL-drafted APEX athlete as he prepared for training camp, intermixing trainer philosophy, athlete insights, and fast-paced training footage in 3-minute, 1-minute, and 30-second packages distributed via broadcast and web.
My Role: Conducted 3 interviews and shot footage alongside another videographer during 1-day, 2-location shoot. Edited finished spots.
3-Minute
1-Minute
30-Second