The production order was simple: squeeze every loan type into a 30-second commercial. After refining client goals with the account manager, I proposed concepts for two 15-second spots that touched on the loan types they were looking to grow without sounding like a laundry list. The resulting spots garnered a Gold Telly Award (Local TV Business-to-Consumer Campaign) and a Communicator Awards Award of Excellence (Use of Animation Craft Category).
My Role: Wrote concepts, edited scripts for animation, sourced stock artwork, edited stock for animation, created additional assets in Illustrator, and animated final spots in After Effects.